The Government of Canada has announced new Temporary Foreign Worker Program (TFWP) measures. This is a direct response to concerns Canada’s hotel industry has raised with government. The new adjustments will permit eligible rural employers to retain their current number of low-wage temporary foreign workers and temporarily increase the allowable share of low-wage temporary foreign workers from 10% to 15% of their workforce in eligible r…
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March 5, 2026 – Toronto, ON Today, Beth McMahon, President & CEO, announced a bold new era for the national voice of Canada’s hotel sector: the Hotel Association of Canada is introducing a new name and brand identity—Hotels Canada. The new name and brand identity reflect a modern, united, and forward‑looking hotel industry. Hotels Canada captures the economic leadership and growth of more than 8,300 hotels operating in ever…
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HAC continues to bring the hotel industry’s voice to federal consultations and parliamentary studies – advocating for practical policies that support workforce access, reduce red tape, and strengthen investment across the sector. HAC has delivered six federal submissions in the current parliamentary session, focused on workforce access, youth employment, rural development, productivity and capital investment, and …
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February 19, 2026 — On National Human Trafficking Awareness Day in Canada—and throughout the year—Canada’s hotel industry is united in taking action to prevent human trafficking. This year, the Hotel Association of Canada and provincial and city hotel associations, along with their members nationwide, have launched No Room for Trafficking, a national campaign that mobilizes hotels to strengthen human trafficking awareness and ensu…
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Our industry is moving faster than ever. Markets are fluctuating. Talent pressures are intensifying. Global competition is redefining the playing field. But this pace also brings advantage—fresh openings, bold innovations, and momentum for those prepared to adapt. In times like these, purposeful direction matters. HAC is pleased to share HAC’s new Strategic Plan, Leading Forward: 2030, which defines how the association will focus its eff…
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The Hotel Association of Canada (HAC) is pleased to announce that Mandy Farmer, CEO of Accent Inns Inc., has been appointed Chair of the HAC Board of Directors effective January 8, 2026 and running through HAC’s 2027 Annual General Meeting. “Mandy is a well-known hotelier and entrepreneur with a reputation for bringing energy, creativity, and collaboration to everything she does. Since joining the HAC Board in 2021, and serving as Vice-C…
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