Tourism and Hospitality Leaders Gather at Calgary Stampede to Advance Canada’s Visitor Economy

CEOs from Canada’s national tourism and hospitality associations are in Calgary to mark the opening of the 114th Calgary Stampede, one of the country’s most iconic celebrations of culture, community, and economic vitality, and a powerful contributor to Canada’s visitor economy.

The tourism and hospitality industry is a cornerstone of Canada’s economy, with benefits felt across the full visitor journey. From the moment visitors arrive, to where they stay, dine, travel and experience the destination, the industry supports a wide range of businesses and communities. The Calgary Stampede is one of Canada’s clearest examples of the visitor economy in action.

Welcoming more than 1.4 million visitors annually, the 2025 Stampede generated approximately $872 million in economic activity across Canada, including more than $720 million in Alberta. That activity supports hotels, restaurants, airlines, airports, attractions, suppliers, workers and local businesses across the region.

While in Calgary, association leaders will meet with national and regional elected officials to discuss priorities that support long-term growth, including infrastructure, labour shortages, global competitiveness, and private-sector investment needed to grow Canada’s visitor economy.

At a time when economic growth and diversification are national priorities, Canada’s tourism and hospitality sectors offer immediate and scalable opportunities to create jobs, attract investment, and strengthen communities across the country. With the right policy support, the visitor economy can play an even greater role in building a more productive, competitive, and resilient Canadian economy.

Hats off to the Calgary Stampede—a true showcase of Canada’s visitor economy at its best!

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