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INTERNATIONAL VISITATION

Canada can grow its exports by bringing the world here.

CANADA IS LOSING INTERNATIONAL MARKET SHARE

TOURISM IS AN EXPORT

Tourism is a high-value, tariff-free export. International visitors from across the globe bring new spending into Canada—supporting hotels, restaurants, attractions, transportation providers, and communities across the country.

While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and losing market share.

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FUNDING FOR DESTINATION CANADA

COMPETING FOR INTERNATIONAL VISITORS AND BUSINESS EVENTS

Globally, travel has surpassed pre-pandemic levels, but Canada lags behind. International marketing investment through Destination Canada has not increased since 2017, eroding its purchasing power by $28 million annually after inflation.

Key Hotels Canada win

$65 million investment attraction fund

Hotels Canada led on securing the International Convention Attraction Fund, administered by Destination Canada to boost business events. With an initial investment of $50 million and an additional $15 million in 2026, the fund has attracted 116 new international events to Canada.

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RESOURCES

International Competitiveness

International visitors bring new spending into Canadian businesses and communities. Explore Canada’s tourism export opportunity and Hotels Canada’s recommendations to strengthen destination marketing, attract international business events and regain global market share.

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International Hotel Industry Coalition Calls for Long-Term Canada-United States-Mexico Agreement Extension

Following the conclusion of the 2026 tri-national World Cup games, the American Hotel & Lodging Association (AHLA), Hotels Canada, and the Hoteles Por México together called for a long-term extension of the Canada-United States-Mexico Agreement (CUSMA), underscoring that the prosperity of the North American hospitality industries is deeply interconnected and depends on policies that facilitate cross-border travel.

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INDU Brief – Study on Productivity and Capital Outflow

Brief to the House of Commons Standing Committee on Industry and Technology (INDU) as part of its study on Canada’s Underlying Productivity Gaps and Capital Outflow.

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Horizontal Red Tape Review Input

Input to the Red Tape Reduction Office for its Horizontal Red Tape Reviews.

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