#HotelWorkLife
An industry-wide campaign to spotlight the stories that make our industry extraordinary. It’s all about the real people behind the scenes, sharing their unique experiences in hotels across Canada.
This initiative builds on the success of our earlier efforts to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views. Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs.
Ambassador Stories: Real Voices from the Industry
We’ve worked with hotel industry ambassadors from across Canada to capture their behind-the-scenes experiences. Watch and share these incredible stories that highlight the unique opportunities in the hotel industry:
Resources
Recent News
New EU Sustainability Rules Take Effect September 27: What Hotels Need to Know
On September 27, the European Union’s Empowering Consumers for the Green Transition Directive comes into effect. Under the Directive, businesses will face increased scrutiny regarding environmental and sustainability claims made to European consumers, with greater emphasis on ensuring that such claims are credible, transparent, and appropriately substantiated. The Directive also restrict…
Read MoreHotels Canada and the American Hotel & Lodging Association Foundation have signed a Memorandum of Understanding, formalizing a strengthened partnership to a…
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OTTAWA, ON | CIUDAD DE MEXICO | WASHINGTON, D.C., July 20, 2026 – Following the conclusion of the 2026 tri-national World Cup games, the American Hotel & …
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