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GLOBAL COMPETITIVENESS

Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers.

Competition is Fierce

INVESTING IN CANADIAN TOURISM

While there is high awareness for Canada as a travel destination, competition is fierce and we are being outspent on marketing and investment. Investments in infrastructure, visa processing and marketing, especially business events, are needed to retain and grow our market share.

International travellers spend 5x more and 6x longer than domestic

Issue Brief

Advocating for Destination Canada Investment

RECLAIMING CANADA’S TOURISM PROMINENCE

Canada’s tourism industry, once ranked among the top destinations globally, has slipped to 13th place. Hotels Canada advocates for heightened investments in Destination Canada to reclaim our top-tier status.

KEY INDUSTRY WIN

International Convention Attraction Fund, administered by Destination Canada to boost business events. Read More

RESOURCES

Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

International Hotel Industry Coalition Calls for Long-Term Canada-United States-Mexico Agreement Extension

Following the conclusion of the 2026 tri-national World Cup games, the American Hotel & Lodging Association (AHLA), Hotels Canada, and the Hoteles Por México together called for a long-term extension of the Canada-United States-Mexico Agreement (CUSMA), underscoring that the prosperity of the North American hospitality industries is deeply interconnected and depends on policies that facilitate cross-border travel.

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GLOBAL COMPETITIVENESS

International tourism markets matter more than ever.

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2025 HAC Pre-Budget Submission

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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HAC 2024 Budget Recommendations

With its peaceful reputation, beautiful scenery, and welcoming people, Canada can become a top-rated destination globally. However, there are significant barriers to unlock Canada’s potential including: critical workforce and housing shortages, a lack of investment, and diminishing international competitiveness.

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